Our Approach

IW provides ecommerce consulting, business analysts, user experience design, information architecture, web analytics, SEO, SEM and usability testing so you can get the most out of your online business.

Services

• User Research and Web Analytics
  This Strategic Design service sheds light on your true business challenges and uncovers the real requirements and success factors for any complex software project.

• Solution Definition and User Experience Design
  This Strategic Design service turns the insights from User Research and Web Analytics into detailed product and service solutions and designs.

• eBusiness Consulting
  More than User Experience Designers, IW’s project teams are also business strategy consultants who work with you to coordinate all the moving parts.

• Sterling Commerce Implementation
  IW has extensive experience with Sterling’s Selling and Fulfillment Suite. We can help you take full advantage of its capabilities and new User Interface.

• Website Findability
  IW takes a structured approach to website findability – search engine optimization (SEO) and search engine marketing (SEM), social networking and other methods.

Featured Case Study

After several unsuccessful attempts to launch an online B2B channel, a pharmaceutical giant turned to Industrial Wisdom for help.