Industrial Wisdom was founded in 2001 by Ann McCabe and Greg Laugero. Together, they believed that digital technology would become more and more integrated into the way everyday life works. For this to happen, they believed that the way companies design and implement software had to undergo significant change:

• The “user experience” of software would need to be intuitive and useful to be successful.
• Companies would also have to start thinking of software as business channels rather than “websites” or “process automation.”

The company’s commitment to “digital product strategy” is founded on a deep understanding of what the combination of these two ideas mean to people, technology, and business. With their combined 35 years of work in the software industry (from startups to large enterprises), Ann and Greg bring a level of professionalism, expertise, and appreciation of the uniqueness of each business situation that far surpasses that of any competitor.

Our wisdom comes from years of working with customers that provide us with the opportunity to evaluate their challenges and develop their solutions in realistic ways. We also demand this from our consultants. By hiring only the most professional, experienced and thoughtful consultants in the industry, we have established a company that not only offers solutions, but a relationship with our customers that cannot be matched. We pride ourselves on our level of professionalism and ability to see situations from our customers’ points of view, while giving them the answers they need to be successful.