B2B Social Networking Strategy
The Director of Ecommerce Solutions for a large pharmaceutical manufacturer wanted to implement an effective social networking strategy. IW helped formulate their approach by undertaking extensive research of the target user community to understand the dynamics that would make a social networking strategy successful. The result was a strategy that segmented the audience into likely content contributors and consumers. We identified the motivations, key topics, content partners, and “social networking ecosystem” that would lead to the best chance of success.
IW provided the following services for this client:
- Social Media Strategy
- Personas & Scenarios
- Mental Models
- Social Media Execution Plan
