Beyond the Shopping Cart
Multiple digital channels – siloes or a coherent customer experience?
An ecommerce website used to be “the” digital channel. Now digital channels are everywhere – kiosks, smart phones, eReaders, digital signage, QR codes on traditional print media. Making all of these add up to an integrated channel strategy can be overwhelming, especially when each channel is owned by a different division.
IW works with Ecommerce Professionals to:
- Envision how multiple channels work together for a coherent customer experience
- Measure the effectiveness of channels
- Optimize channels through various testing and customer research methods
- Devise channel roadmaps
